Today’s news that Allen Carr, whose books have helped people all over the world to quit smoking, has been diagnosed with lung cancer, got me thinking.

There’s an irony here to match the death of Arthur Lydiard, who is supposed to have invented jogging, and ended having a fatal heart attack whilst out on a jog.

Add to that a lesser-known visionary Paul Benson, who started the brilliant health product company – Resonance in Totnes – who died unexpectedly from cancer earlier this year and you’re left with a rational riddle.

The rational mind says it doesn’t add up. Why bother to be healthy?

The hedolist knows that life always has the last word and interestingly, whatever you think about you get. Paul Benson himself told me that he rejected ‘prevention’ because it always kept fear of disease - and therefore disease - in the mind.

He invented ‘healthing’ instead. And yes, he still died, but I suspect he had a ball on his way to meeting the grim reaper.  He probably supplied the grim reaper with anti-ageing supplements, before completing the final paperwork.

So, do it all: jog, smoke and max your health too. It’s not contradictory when you really feel the hot breath of death on your neck and still have a light in your eyes and lead in your pencil. If you love it; do it…

Carpe diem momentum!

And check out this hedolist’s view on daeth: http://www.felixdennis.com/frontpage.php?varid=25# click on: “On News of a Friend’s Sudden Death”

Resonance can be contacted on 0800 038 0303 tell them I sent you.